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Methods & frameworks

How ideas become
working products.

A practical operating system for moving from ambiguity to evidence without losing creativity.

01
Discover

Understand the problem

Research users, context, constraints and existing evidence before proposing a solution.

ResearchEvidenceOpportunity
02
Shape

Frame the opportunity

Turn insight into a product proposition, hypothesis and a set of explicit assumptions.

VisionHypothesisScope
03
Design

Explore the experience

Use journeys, prototypes and design thinking to make assumptions tangible and testable.

UXPrototypeTest
04
Build

Create deliberately

Choose the smallest architecture and feature set that can produce useful evidence.

MVPEngineeringQuality
05
Launch

Meet real users

Release with observability and clear measures of the behaviour we want to understand.

ReleaseAnalyticsUsers
06
Learn

Evolve with evidence

Use behaviour, feedback and outcomes to decide what deserves to happen next.

MeasureLearnIterate